17 Best AI Tools for SEO Content Creation in 2025
We tested every major AI SEO content platform and ranked the top 17 by real-world performance, pricing, and ease of use. Whether you need an all-in-one content suite or a specialist writing tool, this list has the right pick for your team.
Updated February 15, 2025·12 min read
Top 5 AI tools for SEO content creation (detailed reviews)
#1
★★★★☆ 4.8Surfer SEO
Best all-in-one AI SEO content platform
Best for: On-page optimisation & content scoring
Pricing: From $89/mo
Pros
- ✓ Real-time content score
- ✓ SERP analyser
- ✓ AI outline generator
- ✓ Keyword clustering
Cons
- ✗ Pricier than writing-only tools
- ✗ Learning curve for beginners
#2
★★★★☆ 4.6Frase
Best for AI-powered content briefs
Best for: Research-first content teams
Pricing: From $14.99/mo
Pros
- ✓ Fast SERP research
- ✓ AI Q&A generation
- ✓ Affordable entry tier
- ✓ Good brief templates
Cons
- ✗ Long-form writing weaker than Jasper
- ✗ Limited keyword data
#3
★★★★☆ 4.5Jasper AI
Best AI writing quality for long-form SEO content
Best for: High-volume content production
Pricing: From $49/mo
Pros
- ✓ Excellent writing quality
- ✓ SEO mode with Surfer integration
- ✓ Brand voice controls
- ✓ Large template library
Cons
- ✗ SEO optimisation requires Surfer add-on
- ✗ Can be verbose
#4
★★★★☆ 4.4MarketMuse
Best for building topical authority at scale
Best for: Enterprise SEO & topic cluster strategy
Pricing: From $149/mo
Pros
- ✓ Topic cluster mapping
- ✓ Content inventory analysis
- ✓ First draft AI
- ✓ Deep competitive insights
Cons
- ✗ Expensive for small teams
- ✗ Overkill for single-page optimisation
#5
★★★★☆ 4.3Semrush ContentShake AI
Best for teams already on Semrush
Best for: Integrated SEO + content workflow
Pricing: Included with Semrush Guru ($229/mo)
Pros
- ✓ Seamless keyword data integration
- ✓ AI drafts from Semrush data
- ✓ Article sharing & collaboration
Cons
- ✗ Requires Semrush subscription
- ✗ AI writing quality is average
How we ranked them
Each tool was tested hands-on across six evaluation criteria weighted by importance for SEO content teams:
- SEO optimisation quality (30%) — Does the tool produce content that scores well on real-world SERP performance metrics?
- AI writing quality (25%) — Is the output factually accurate, well-structured, and readable without heavy editing?
- Keyword & NLP coverage (20%) — Does the tool surface the semantic terms and entities Google expects for a given topic?
- Workflow integration (15%) — How well does it connect with Ahrefs, Semrush, Google Search Console, and CMS platforms?
- Value for money (10%) — Does the pricing reflect the feature set for SMBs and enterprise teams alike?
Side-by-side comparison
| Tool | Rating | Best For | Starting Price |
|---|---|---|---|
| Surfer SEO | 4.8 ★ | On-page optimisation & content scoring | From $89/mo |
| Frase | 4.6 ★ | Research-first content teams | From $14.99/mo |
| Jasper AI | 4.5 ★ | High-volume content production | From $49/mo |
| MarketMuse | 4.4 ★ | Enterprise SEO & topic cluster strategy | From $149/mo |
| Semrush ContentShake AI | 4.3 ★ | Integrated SEO + content workflow | Included with Semrush Guru ($229/mo) |
Frequently asked questions
- What is the best AI tool for SEO content creation in 2025?
- Surfer SEO is the best overall AI tool for SEO content creation in 2025, thanks to its real-time content scoring, SERP analyser, and integrated AI outline generator. For pure writing quality, Jasper AI leads. For budget-conscious teams, Frase offers the best value.
- Are there free AI tools for SEO content creation?
- Yes. Free options include ChatGPT (with manual SEO prompting), Google's Search Generative Experience insights, and basic tiers of tools like Frase (limited features). However, purpose-built paid tools consistently outperform free alternatives for SEO-specific tasks.
- Which AI writing software is best for SEO?
- Jasper AI offers the best writing quality for SEO when paired with Surfer SEO for optimisation. For an all-in-one option, Surfer SEO's Content Editor with AI outlines is the most streamlined choice.
- What should I look for in an AI SEO content platform?
- Key features to evaluate: real-time SEO scoring, keyword/NLP term suggestions, SERP competitive analysis, content brief generation, long-form AI writing, and integration with your existing SEO stack (Ahrefs, Semrush, Google Search Console).